Succeeding in Google Discover, formerly known as Google Feed, requires understanding how it works and optimizing your content to align with its algorithm and user preferences. Google Discover is a personalized content feed that shows users relevant articles, videos, and other content based on their search history and interests.
Create High-Quality Content
Focus on producing high-quality, engaging, and informative content that adds value to users. Google Discover prioritizes content that is original, well-written, and free from errors.
Mobile-Friendly Design
Ensure that your website and content are optimized for mobile devices. Most users access Google Discover on their smartphones, so a mobile-friendly experience is crucial for success.
Page Speed Optimization
Improve your website's loading speed to enhance the user experience. Faster-loading pages are more likely to be featured in Google Discover.
Use High-Quality Images and Videos
Visual content plays a significant role in Google Discover. Use high-quality images and videos that are relevant to your content.
Implement Structured Data
Use structured data markup (e.g., Schema.org) to provide additional context to search engines about your content. This can help Google better understand your content and improve its chances of appearing in Discover.
Topic Relevance
Understand the topics that your target audience is interested in and create content around those topics. Google Discover prioritizes content that matches users' interests.
Evergreen Content
While news articles can appear in Google Discover, evergreen content (content that remains relevant over time) tends to perform better. Aim to create content that retains its value and relevance long after publication.
Consistent Publishing
Regularly publish fresh and valuable content. Consistency can help Google recognize your authority in your niche and improve your chances of being featured.
Diversify Content Types
Offer a variety of content types, including articles, videos, infographics, and more. This increases the likelihood of your content being recommended to users with diverse preferences.
Engage Users
Encourage user engagement on your website through comments, social sharing, and interactive elements. Engaging content is more likely to be prioritized by Google Discover.
Understand Google Discover Analytics
Keep an eye on your website's performance in Google Discover through Google Search Console. Analyze which types of content perform well and use that insight to refine your content strategy.
Remember that Google Discover is continuously evolving, and there's no guaranteed formula for success. However, by focusing on user-centric content creation, providing a great user experience, and staying up-to-date with SEO best practices, you can increase your chances of succeeding in Google Discover.