Consumer [noun]

As the low-carb trends declined in the mid-aughts, so too did consumer appetites for blandly seasoned grain cakes.

In the latest example of bolstering its first-party data offering for advertisers, Vice Media Group is using a new tool from consumer reporting agency Experian and data platform Infosum.

The silver lining in all this—for the state of Americans’ personal finances, if not for retailers—seems to be a higher savings rate among consumers.

Opendoor struggled in the early days of the pandemic, laying off 600 employees, or 35% of its workforce, in April as consumers stayed at home.

It’s the very purpose of net neutrality that consumers can access everything the internet has to offer.

For some business-to-consumer advertisers, having to spin up campaigns quicker often means charging less for a smaller piece of work.

Oracle’s interest in TikTok has earlier raised eyebrows because the company has no experience in consumer products—raising the question of why it wanted the app in the first place.

Two years ago, we put out a lofty goal of changing our revenue in five years so 50% would not come from the four walls of a restaurant but from consumer product goods.

Instead, Nvidia has won in the marketplace, with nary a consumer marketing campaign.

Whether it’s on Instagram Live or through a viral short video, brands are reaching influencers and audiences in new digital spaces this year as consumers have shifted to spending more time in the virtual world.