Demising [verb]

Combining contextual with sustainable approaches to behavioral targeting that will endure beyond the demise of third-party cookies and tightening privacy regulations is the way forward.

Theories included neutron star collisions, the dramatic demise of balls of exotic matter, and even aliens pushing giant spacecraft around the universe with mightier laser beams.

That’s proven to be even more crucial this year as media companies tried to emphasize their own first-party data in anticipation of the demise of the third-party cookie and as they navigated changing consumer habits amid the pandemic.

They might even have fished out animals that met their demise by falling in.

One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting.

But this the world does not understand, therefore the kings of it must go on demising to the end of the chapter.