Firmed [verb]

These slides seemed to show the value of the firm’s advertising.

Another reason firms may be spending more than they should on advertising is simply because, as both Tuchman and Levitt found, it’s really hard to measure ad effectiveness.

Bradley Leimer, co-founder of the financial consulting firm Unconventional Ventures, said he’s certainly seen more fintechs exploring subscription models.

For marketers and big tech firms alike, who are already beginning to grapple with the impending obsolescence of third-party cookies, this should come as no surprise.

The firm is well-known for its investments into SaaS and cloud companies, a key startup cohort that has performed well.

One of the firm’s highest-profile investors, Todd Chaffee, has already said that he won’t be actively investing that new fund, following a 20-year run.

Today, Musk’s Boring Company is focused on tunnels, while multiple other firms are working on other hyperloop-type technologies.

Even before the tour started partnering with gambling operators, it signed a deal with Genius Sports, a sports-data firm, to help monitor gambling activity around the game.

Roddy Devlin, an attorney who specializes in public-private partnerships for the law firm Nixon Peabody, said he couldn’t comment on the Purple Line forbearance agreement because he’s not involved with it.

Oren Falkowitz, cofounder of Area 1 Security, a cybersecurity firm that specializes in anti-phishing tech, noted that being targeted by nation-state attackers can generate paranoia.