Funneling [verb]

If your lead-generating article attracts the crowd that is not that deep into the sales funnel, you may be setting yourself for failure.

“We’re seeing more opportunities and we can say this type of story-driven approach to content works at every aspect of the funnel,” said Burrell-Stinson.

The sequential messaging drives also high-quality leads as they guide the user down through the funnel to convert.

The most important pages of your site are the bottom of the funnel pages that urge visitors to make a purchase.

You can use analytics software to set up funnels that show the process that your audience goes through before deciding to buy your product.

However, this only shows the bottom of the funnel, and won’t provide the full picture.

It makes sense to maintain such a funnel whether the business is working now or not.

High-performing content marketing teams are able to create highly relevant content that meets their customers where they’re at so that customers are moved through the marketing funnel or flywheel effectively.

Creating accurate conversions in your account is essential during the final step of the funnel.

During this time, it’s important B2B companies continue filling the funnel and building brand awareness to alleviate large sales gaps that can occur later in the year.