Gimmick [noun]

The best magic is not about a clever gimmick but telling a really good story.

I’m not in favor of a regional transportation plan that’s filled with gimmicks and somehow manages to maintain the status quo.

Once considered a collegiate gimmick that hid some quarterback weaknesses, the offense has recently produced a bevy of NFL starters, including Kyler Murray, Baker Mayfield and Jared Goff.

Part of the selling point, beyond just the gimmick of the hologram’s next-level verisimilitude, is its interactivity.

The messaging company has implemented a couple of internal automated games and gimmicks, like a bot that reminds people twice a day to check in on a game called Animal Crossing, fostering connections between employees.

It's the gimmick that makes rich Spaniards fuel and hide submarines in the Caribbean—you know that for a fact yourself.

Everyone had a little sideline, a gimmick, to put one over on whoever was gullible enough to swallow it.

I nodded, looking for the gimmick that made this a paying proposition for good old Tangiers Mutual.

You're going to keep up with me, drink for drink, until I can eyeprint that gimmick of yours—or else I stop drinking.

This gimmick makes it possible for citizens to raise and decide issues directly.