Keywords [noun]

The 11 principles outlined above should go a long way in setting precise and effective keywords for your business.

Lead form extensions may be beneficial to certain industries or target keywords that are further down the funnel.

Some brands find themselves bidding too much for keywords, ranking highly for a brief period but blowing through their marketing budget.

Use Google’s Keyword Planner to find local industry-relevant keywords.

“One thing I always recommend is doing regular searches in Google for the keywords you’re bidding on to see what Google is recommending, in terms of suggested keywords and making sure those align with your goals as an advertiser,” Henderson said.

When you are naming your image file names, you’ll want to use a descriptive file name that also contains the right keywords for the image.

Check out what Boggs says about bid, ads and extensions, and keywords and targeting settings.

A striking distance keyword is a phrase used to describe a keyword that is not quite at the top of a Google SERPs but, with a little time and planning, could rise to the top of Page 1.

Since that’s a household name in the calling world, it’s bound to have specific keywords tied to it, like “Vonage alternatives”.

With dozens of campaigns, hundreds of ad copies, and tens of thousands of keywords, keeping a close eye on each of them can be overwhelming.