assign too much value, importance
● Magnify
● Exaggerate
● Exceed
● Build up
● Overestimate
● Overvalue
● Overpraise
● Assess too highly
● Expect too much of
● Make too much of
● Overassess
● Overesteem
● Overprize
● Overreckon
● Rate too highly
● Think too highly of
● Think too much of
● Undervalue
● Underrate
● Play down
So whatever happens with this idea, it’s important not to oversell it.
● Oversells
● Hype