VOCABULARY - IDIOMS

In the Red

Meaning:

Losing money; (of a market index) below a specified starting point

Examples:

  • After the expensive renovation, the company found itself deep in the red.
  • Our restaurant has been in the red since the pandemic started.
  • If we don't cut costs soon, we'll be in the red by the end of the quarter.
  • Despite high sales, the business is still in the red due to mismanagement.
  • We need to find new investors to help us get out of the red.
  • Her personal finances have been in the red ever since she lost her job.
  • The charity is in the red and might have to close its doors.
  • The film studio was in the red until their latest blockbuster was released.
  • They're in the red because of a major drop in product demand.
  • His credit card bills are so high that he's constantly in the red.
  • In the Red Army the best soldier does not mean at all the most submissive and uncomplaining.