Meaning:
Losing money; (of a market index) below a specified starting point
Examples:
- After the expensive renovation, the company found itself deep in the red.
- Our restaurant has been in the red since the pandemic started.
- If we don't cut costs soon, we'll be in the red by the end of the quarter.
- Despite high sales, the business is still in the red due to mismanagement.
- We need to find new investors to help us get out of the red.
- Her personal finances have been in the red ever since she lost her job.
- The charity is in the red and might have to close its doors.
- The film studio was in the red until their latest blockbuster was released.
- They're in the red because of a major drop in product demand.
- His credit card bills are so high that he's constantly in the red.
- In the Red Army the best soldier does not mean at all the most submissive and uncomplaining.