Buying [noun]

Right now, 8K TVs aren’t a great buy since they command a high price premium without providing a ton of native content to watch on it.

FiveThirtyEight elections analyst Nathaniel Rakich looks at which states are seeing the biggest ad buys.

In the past several months, however, that has shifted with at least three or four times more RFPs that specifically reference local publications as an important part of the buy, he said.

“Our aim is to be as frictionless as possible when we work with buying communities and then we use our first-party data and insights to supplement that buy,” said Alex Hole, vp of Samsung Ads Europe.

Additionally, Donnelly said his team promised a long tail buy to the clients.

As 11th-hour investments in the election go, Raise Up's initial buy is fairly small.

Dovekey only covers the bidding and auction elements of the ad buy — for use cases such as an advertiser utilizing its first-party data for retargeting in a privacy-safe way — but not the measurement side of the equation.

The pitch is for what Snapchat calls “Platform Burst”, a media buy advertisers can use to ensure their campaigns reach a certain amount of people in the app frequently over three or five days, according to three agency execs who are considering it.

We need to schedule a meeting with all parties to be effected for maximum buy in.

Scale “matters when making a media buy,” according to Barry Lowenthal, CEO of media agency the MediaKitchen, adding that celebrity appearances help to achieve that.